Frank Kern List Control

You can hardly call a product a scam if the very people who forked over their money for it liked it. They found that it taught them how to get people to buy their products. They not only bought their products, they thanked them for the opportunity to give them their money. As it turns out, that was the crux of the critics' problem: they didn't like the fact that Frank was teaching them how to come across as people you'd like to buy stuff from and to make sales by giving away free stuff.


It seems like the critics didn't know the difference between a scam and an effective marketing strategy. Frank uses the exact same strategy he teaches his students, if that's the right word, to sell his own products. His success is their success, if they follow his model. Those same people who paid more than they could then afford to buy Mass Control are now forking over more money to buy Frank Kern List Control. There must be a reason for that.


According to the buzz, in List Control, Kern takes his winning strategy to the all important email list market. First he teaches you how to build a list from scratch, then he teaches you how to sell that list scads of stuff. He emphasizes the words "responsive list."


Building a list is not hard. What's hard is building a list of people who will respond to you in the right way, by buying stuff from you and being glad they did. How can this be called a scam?